Kara Armano

My great grandmother taught me at a very young age to appreciate the outdoors and explore my surroundings. She did the same with my father, and he introduced me to fly fishing while I was young. I can’t recall exactly when I first started, but I really yearned to get on the water regularly at about age 10. Since then, I’ve fished mainly in the Rocky Mountain West on some of the most famed trout waters such as Rock Creek, the Madison, the Frying Pan and Colorado Rivers and many many small streams. Fortunately, I stumbled into making fly fishing my career about 10 years ago while working at a marketing and PR agency. I was the only one in the office who fished, so when a fly-fishing client came knocking I answered. Since then, I’ve managed the PR for several famed fly-fishing manufacturers and destinations and still do so today in a freelance capacity. Because of that, I’ve been fortunate to travel to many incredible destinations to fish like the Florida Keys, Mexico, Belize, the Dean River in British Columbia and many more incredible places. In addition to making it my day-to-day work, I also volunteer to educate and engage anglers in conservation efforts. Recently, that has been as one of the co-founders of Artemis, a sportswomen’s conservation organization hosting events, writing letters to the editor, calling elected officials, helping with advocacy trainings and much more. It’s very rewarding to see women’s eyes light up to know they can do more with their sporting heritage and to encourage and empower women to take leadership rolls around their passions.