What’s the Right Sized Event
Not everyone can commit to a huge event – but that doesn’t mean smaller events and meetings aren’t just as effective. You can break this up into smaller events focused on learning specific skills – casting, bugs and fly selection, gear, etc
Women’s-Only Fly Fishing 101 & Fly Tying 101
101s typically run for 2 hours. Aim for a 1:4 instructor/student ratio. Instructors can be male or female. Could tack on a guided river trip.
1-Day Clinics covering gear, casting, flies and bugs, conservation, and stream etiquette
Fishing Outings such as day trips to local fisheries and FF301 where retail stores partner with local endorsed guides for river trips.
Weekend gear swap and “What’s in YOUR bag?” where attendees are divided into small groups to talk about what gear to pack for a day of fishing.
Invite local leaders to attend (e.g., fly shop owners, Trout Uunlimited leaders, etc.). Having a woman leading the event is great for marketing.
Utilize groups like TU & Casting for Recovery (CFR), women’s fly-fishing clubs, guides, and instructors. Setup the guest speaker in an area separate from the rest of the fun. Place chairs around to create a private space. Be sure you have an adequate sound system for guest speakers. It can get noisy! You don’t want anyone straining to hear.
Incorporate Conservation Education
Have a station with a conservation hot topic; partner with local groups to help educate; or cover small things that can be done to make a difference. Just remember to keep it simple! Examples are: #kickplastic #keepemwet #fillanet
Invite Vendors & Reps
Invite local vendors and fly-fishing gear/apparel representatives to create a farmer’s market vibe.
Have someone dedicated to helping women try on waders and boots, preferably a female.
Raffles & Swag
Get prize donations from local stores, spas, reps, etc.
Don’t Forget Cold Ones & Snacks
Drinks and finger food make people feel welcome and inspire them to linger. Don’t forget to provide non-alcoholic options.
Costa’s Kick Plastic Effort
Tie in Costa’s Kick Plastic effort by providing reusable cups or glasses. Ask for donations and use it as an opportunity to give back to local conservation efforts.
Name The Event
Advertise On Social Media
Keep it fresh with regular updates (e.g., announce new raffle prizes, activities, guest speakers, etc.).
Spread The Word
Ask your speakers, clubs and participating brands to help spread the word.
Before The Doors Open
Preparation and communication are key.
Have a Check-in Table with a greeter to welcome the attendees and pass out the agenda, event swag, and raffle tickets.
For example, material to take home and read. This can include educational info, upcoming events, and local resources.
Post On Social Media
Before, during, and after the event
Send Thank-You Notes To Volunteers
You couldn’t have done it without them!
Send Follow-Up Email To Participants
It’s a great opportunity to convert!