Planning An Event

What’s the Right Sized Event

Not everyone can commit to a huge event – but that doesn’t mean smaller events and meetings aren’t just as effective. You can break this up into smaller events focused on learning specific skills – casting, bugs and fly selection, gear, etc

Women’s-Only Fly Fishing 101 & Fly Tying 101

101s typically run for 2 hours. Aim for a 1:4 instructor/student ratio. Instructors can be male or female. Could tack on a guided river trip.


1-Day Clinics covering gear, casting, flies and bugs, conservation, and stream etiquette


Fishing Outings such as day trips to local fisheries and FF301 where retail stores partner with local endorsed guides for river trips.


Weekend gear swap and “What’s in YOUR bag?” where attendees are divided into small groups to talk about what gear to pack for a day of fishing.


Invite local leaders to attend (e.g., fly shop owners, Trout Uunlimited leaders, etc.). Having a woman leading the event is great for marketing.


Casting instruction, knots, bug and fly selection, fly tying, rod rigging, boat rigging, gear, and conservation.



Feature Speakers

Utilize groups like TU & Casting for Recovery (CFR), women’s fly-fishing clubs, guides, and instructors. Setup the guest speaker in an area separate from the rest of the fun. Place chairs around to create a private space. Be sure you have an adequate sound system for guest speakers. It can get noisy! You don’t want anyone straining to hear.

Incorporate Conservation Education

Have a station with a conservation hot topic; partner with local groups to help educate; or cover small things that can be done to make a difference. Just remember to keep it simple! Examples are: #kickplastic #keepemwet #fillanet


Keep your stations non-intimidating and fun. If you choose to have contests, it shouldn’t matter if they win or lose.

What to pack, where, how, and why. Break down a lanyard, sling pack, and boat bag. PRO TIP: A great way to sell gear!

Have lots of hands on deck, both men & women, to help present as much material as possible.

Have each of them speak about where they fish, how they select a fly, etc. Then do a Q&A. This is empowering and it helps women get out on their own to explore local waters.

Work with local nonprofits; give back all or part of your proceeds to these organizations. Great cross-marketing opportunities here as well. For example, Orvis Sevierville paired a Women’s FF101 with a CFR fundraiser.

Pay Attention To Women’s Gear & Promotions


Invite Vendors & Reps

Invite local vendors and fly-fishing gear/apparel representatives to create a farmer’s market vibe.

Dedicated Attendant

Have someone dedicated to helping women try on waders and boots, preferably a female.

Raffles & Swag

Get prize donations from local stores, spas, reps, etc.

Don’t Forget Cold Ones & Snacks

Drinks and finger food make people feel welcome and inspire them to linger. Don’t forget to provide non-alcoholic options.


Costa’s Kick Plastic Effort

Tie in Costa’s Kick Plastic effort by providing reusable cups or glasses. Ask for donations and use it as an opportunity to give back to local conservation efforts.



Name The Event

Advertise On Social Media

Keep it fresh with regular updates (e.g., announce new raffle prizes, activities, guest speakers, etc.).

Spread The Word

Ask your speakers, clubs and participating brands to help spread the word.

Before The Doors Open

Preparation and communication are key.



Have a Check-in Table with a greeter to welcome the attendees and pass out the agenda, event swag, and raffle tickets.

Provide Takeaways

For example, material to take home and read. This can include educational info, upcoming events, and local resources.

And Lastly…

Post On Social Media

Before, during, and after the event

Send Thank-You Notes To Volunteers

You couldn’t have done it without them!

Send Follow-Up Email To Participants

It’s a great opportunity to convert!

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