As Vice President General Merchandise Manager at Orvis, Frazier is fortunate to work with the company’s product and planning teams. She started fly fishing not long after she started working at Orvis. Fly fishing is at the core of the brand and everything Orvis does. Frazier wanted to understand the sport, having spent her entire life involved in outdoor pursuits. She found her fly-fishing niche in the camaraderie on the river and the activity involved in trout fishing small streams in Vermont. She likes to walk those streams, covering ground as she places her fly where she thinks a trout might be hanging out. Orvis drove her entry into the sport, and she’s since enjoyed fly-fishing adventures with her Dad, on her own, and with her co-workers.